Brand Description

Shelton, CT

Sales: $783 million

www.edgewell.com

Key Personnel: Rod R. Little, president and chief executive officer; Daniel Sullivan, chief operating officer; LaTanya Langley, chief people and legal officer; Jessica Spence, president, North America; Paul Hibbert, chief supply chain officer; Francesca Weissman, chief financial officer; Lauren Medina, chief of staff and communications

Major Products: Suncare and skincare—Banana Boat, Hawaiian Tropic, Fieldtrip and Wet Ones; Grooming—Bullfrog, Jack Black, Cremo; Shaving—Schick Wilkinson Sword, Billie, Edge and Intimate

New Products: Wet Ones Big & Strong heavy duty antibacterial hand wipes;

Comments: Corporate sales rose less than 1% last year. Gains in international markets were partially offset by a 3.8% decline in North America. The company blamed lower sales in feminine care, wet shave and Wet Ones. In contrast, suncare and grooming posted gains. But even suncare was a mixed bag for Edgewell. Banana Boat sales slipped 1.9% in 2024, according to IRI. But it remained the No. 2 brand in US mass markets, behind Neutrogena. In contrast, Hawaiian Tropic sales jumped 7.4%, making it the No. 6 brand in the category.

In October, Jessica Spence was appointed president, North America. Spence has more than two decades of broad commercial and operational experience in the consumer goods industry to the role. She most recently served as president of North America at Suntory Global Spirits.

For Summer 2025, Edgewell launched “Tana Sutra,” the biggest creative campaign in Hawaiian Tropic history. Influencer Alix Earle urges consumers to get an even, sun-kissed glow that can only be achieved by lathering up and switching up positions every 15-20 minutes.